Search Engine Optimization (SEO) is the art of designing a website so that it gets a high rank in the major search engines. In the advanced information age, SEO has become an intense marketing tool. This article will answer the question:
What is SEO? & Types of SEO
SEO is the acronym for search engine optimization. Individuals use search engines to discover information on the Internet. The typical search engines are Google, Yahoo, and Bing. Businesses have started to use SEO to market themselves through the web. Companies use articles to advertise themselves on search engines and to attempt to gain a higher page rank, so as to gather more traffic to their sites. By placing certain keywords within your article, you have a greater chance of getting a higher page rank on search engines.
“In short – SEO is a service to make your website findable on all major search engines through search terms. It is the practice of increasing the potential traffic to your website through organic search engine results”
Types of Search Engine Optimization
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Onpage SEO
This technique takes all the information about your site into account. This includes how your site is coded and what the content is. Titles should be tagged appropriately and they have to incorporate your main keywords. Keywords should be used in your content so the search engines can see them to realize what your content is about. Each page of your website, not just your home page, needs to have novel content that uses your keywords.
One way of understanding onsite optimization is to treat on your website just like a book. In the book you have the title of the book on the outside cover, on the inside you have the contents and the introduction to the book and then you have chapter headings. In this way anyone grabbing the book can immediately understand what the book is about and what the book covers. If you set up your website so that the domain name is the main catchphrase that your website is all about, then anyone arriving at your site or even just seen the domain name will immediately understand that. Search engines would also behave in the same way
Stay tuned for next post on Onpage Optimization.
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Off Page SEO
Offsite SEO, as the name suggests, are factors outside your site that will decide your site’s ranking in the search engines.
Off page optimization is basically the practice of gaining back links on website properties pointing towards your own website. There is a large variety of choices with regards to gaining back links. However, there are great quality back links and there are bad quality back links. Bad quality links are just simple links dropped somewhere on a links page or a directory. The best quality links are called anchor message back links on a high ranking page of a website dedicated to the same market that your site is about.
Final Note
With the above article, I trust you now have a better idea on what onsite, as well as offsite SEO is, and that you now have a clearer idea on some of the things you can (and need to do) if you want your website to be ranked well in the search engine listings.
