In this time of utter crisis when businesses are looking for avenues for making profits and not sure where to invest for marketing, SEO, or search engine optimization offers an exceptional marketing channel. Here are some of the advantages which SEO offers and influence the marketing decision of a company during the time of crisis.
An anchor text or link text describes an area of a text in a hypertext document that is marked as a hyperlink. The anchor text is linked to a link to a target address. If the user clicks the anchor text with the mouse pointer, the linked target address opens in the browser.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.
There could be several reasons why your content didn’t show up well on the search engine. As an initial consideration, your content may have poor formatting, less searched keywords, wrong grammar, and its overall structure might be unattractive. But are these the only problems that is affecting your content raking or there are some other reasons to bother. Let’s find out!
Robot.txt is the webmaster which controls the search engine robots or the web robots to see the sections of web pages. It controls the crawling in web pages. The robots exclusion protocol plays an important role in this section.