Secure Sockets Layer (SSL) was a cryptographic protocol that was most extensively created with the intent of adding a layer of security over the Internet communications, before being succeeded by the Transport Layer Security (TLS) in 1999. Although the SSL protocol was depreciated and the TLS was widely used in its place, still, most people […]
Two factors come into play when optimizing the website or a blog: On-page and Off-page optimization. Off-page optimization involves the optimization of signals external to the website. And on-page SEO is a technique that helps the search engine bots understand what the page is all about. In this post, we’ll focus on on-page optimization and […]
Blogs are a vital part of any digital marketing campaign. They help you improve your visibility; engage more audiences, drives more inbound traffic, and boost your conversion rate. But there is a catch! Your blog should be SEO optimized and easy to find! ‘The reason? As of June 2020, there are more than 500 million […]
In this time of utter crisis when businesses are looking for avenues for making profits and not sure where to invest for marketing, SEO, or search engine optimization offers an exceptional marketing channel. Here are some of the advantages which SEO offers and influence the marketing decision of a company during the time of crisis.
An anchor text or link text describes an area of a text in a hypertext document that is marked as a hyperlink. The anchor text is linked to a link to a target address. If the user clicks the anchor text with the mouse pointer, the linked target address opens in the browser.