Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.