In the realm of SEO, 2017 was a bustling year in terms of stricter rules for AMP (Accelerated Mobile Pages) and an increase in voice search. In 2018, there have been some more exciting developments that you can adapt to stay ahead of your competitors. Keep reading to stay up-to-date with the latest SEO services. but What we can expect as SEO trends 2020?
Below are the SEO Trends 2020 that Make Big Difference
Personalized Search Results
During the last few years, customized search results have developed steadily and are taking center stage in SEO trends 2018. Irrespective of whether it is browser cookies, individual search history, location or interests, Google has been emphasizing on the importance of personalizing SERPs (search engine results pages) for individuals. “Personalized is expected to continue to be the point of emphasis thanks to the proliferation of smart speakers and other such technological advancements”. As this is making it a daunting task for businesses to determine how they are ranking or what they are ranking for, more and more businesses are turning to professional SEO marketing agency for assistance. Personalized Search Results is gaining popularity and thus seems to dominate in 2020 SEO trends.
Improved Image and Video Search
Videos and images have heavily featured in online interactions over the last couple of years. Faster Internet speed and social media platforms like, Facebook and Instagram are some of the contributing factors to this, which led to increased engagement. To keep pace with enhanced engagement, Google and also other search engines have been modifying the way videos and images show up on search results. Even though SEO marketing with videos and images is challenging, it fetches high return on investment and undoubtedly will still be adopted as a crucial marketing tool in 2020 SEO trends.
Read: How do you optimize for Google Discover?
Voice Search is Gaining Traction
In 2018, the sale of smart speakers, such as Apple HomePod, Amazon Echo and Google Home continue to increase. This is making voice search grow in importance. As opposed to typing in a search query on mobile devices or computers, users can now save time and use their voice to get the search results that they are looking for. However, voice search queries greatly differ from typed search queries. To keep up, you need to ensure that the keywords or phrases used are as natural-sounding as possible. Video search save time and this way seem to prevail in 2020 SEO trends.
The rise of Hyperlocal Marketing
Hyperlocal marketing took off in 2017 as a way to target audience in close proximity to one’s business. Thanks to technological advancements, it is now possible to target the local community a lot more closely. In fact, you can even target individuals by analyzing user behavior, purchasing history, location, interests and so on. So, you need to pay attention to your local SEO efforts in order to grow your brand locally. Hyperlocal marketing is an upcoming technology that is predicted to rise 2020 SEO trends.
Prevalence of the Knowledge Graph
Knowledge graph of Google has been around since 2012, but it has only recently started to replace featured snippets when web users are asking questions. Compared to featured snippets that include an extracted summary from a webpage, along with the link to the page, knowledge graphs provide users with a lot more. For instance, if you search for a movie, the results will not only show you the usual summary but also information about the actors in the movie, movie times, theatres, movie’s social media pages and so on. Since knowledge graphs provider users with more information than what they have entered into Google search, it is increasingly replacing featured snippets to provide users with a fantastic search experience. Knowledge Graph efficiency and user-friendliness guarantee its popularity in SEO trends 2020.
Moving Beyond Google
Google is undoubtedly the dominant search engine and you need to optimize your web pages according to its algorithms. But, everybody is not using Google and you cannot depend on one single source for getting search engine traffic. Also, web search tools like, Bing and Yahoo have a high transformation rate. So, optimize your web pages for Google, as well as, other search engines and go ahead to take its advantage in SEO trends 2020.
Gone are those moments when Google was simply focused on the keywords. With the evolving patterns, you should deliver quality content. By quality, it is implied informative and not promotional contents. Remembering that, it is required to revamp the content generation procedure and concentrate more on delivering quality compliant, as opposed to, keyword stuffed garbage. Be ahead of your rivals by actualizing the above-mentioned SEO promoting trends.
These patterns are especially critical for the development of your business and you shouldn’t underestimate them. All of these 2018 trends are worth to be adopted in 2020 SEO trends to take your site to the next higher level in your specialty.
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