There are various tools that help us optimize our content. Therefore, it is much easier than before to generate content and publish it on the website.
Is this what that matters to have an optimized content?
Is it enough to make our content rank on search engine result pages (SERPs)?
No matter how good your content is and how much research work have you done to write a well-optimized and reader-friendly content, but if it is still not ranking, then all your efforts are of no use. You need to worry and think about why my keywords are not ranking? In fact, your SEO efforts are 100% and even received a green signal that it is going to rank, but your content didn’t really make a great deal. Why is it so?
There could be several reasons why your content didn’t show up well on the search engine. As an initial consideration, your content may have poor formatting, less searched keywords, wrong grammar, and its overall structure might be unattractive. But are these the only problems that is affecting your content raking or there are some other reasons to bother. Let’s find out!
1. Unstoppable Technical Issues
Sometimes, we are so focused on a particular thing that we don’t bother to look around in different areas. If your page doesn’t show up in the search results, it means your site isn’t indexed properly. Tools like Google search console can help you understand website issues as this software monitors your site completely, look around and spot problems, identify how Google crawl your website.
Remember, having at least 1 SEO Plugin is important, but too many of them can conflict and create confusion for Google. Look closely, if your site doesn’t rank for a very long time as your website might have been hacked by someone.
- Ensure proper maintenance of your website.
- Get regular updates about spam, website performance and clear spam data regularly.
- Make a security plugin on your site.
2. High Duplicate Content
Intentionally or unintentionally it happens! Duplicate content is not at all entertained and encouraged by Google. Though your website will remain stable, but you cannot hope to get good website rankings. Rephrasing or pinning content from the other website also comes under the category of duplicate content. Even in case of call to action in which you take your visitors to the landing page of your website, you cannot copy any of your website content even though you hold its proprietorship.
Great content is good, but duplicate content could result in website rank drop.
- Focus on creating highly unique content.
- Check on different plagiarism tools before making it live.
- Take ideas from the site and write of your own.
3. Competitive Target Keywords
Beginners who are new to the online world, or don’t know much about keyword usage, they often make mistakes in using keywords. They believe that one should always use keywords that have high search volume. Though it is good to target higher volume keywords, but it would be better to think feasible. There will be millions of people who would be targeting their content for those high volume keywords. In such a situation, your content needs to be extraordinary to show up in search results for those keywords.
Prefer to select keywords that can be easily targeted, have less competition, but still have search volume. Small keywords with fewer search volumes are great to go. Later, you can expand your searches and target higher ones, once you feel you have already made a great online presence.
- Try going for long-tail keyword strategy, it is still working.
- Be patient, it will take a long time to show up the results.
- Focus on building up your online reputation at first place.
4. Wrong Internal Linking
Website structure is the most important component of any website as its performance on search engines depends on it. An appropriate web structure allows Google to understand your website as and when it crawls. No matter how good and useful content you have posted on your website, it is of no use if your website is not structured properly.
Proper internal linking is of utmost importance, and it needs to be relevant as well. This helps Google to figure out how the content present on the website is related to each other. It also adds value to the readers.
- Make a plan strategically for your website and start adding links.
- Don’t add random links, add relevant ones in each content at least once.
- If you are opting for external links, choose only reputed and high-quality sites, from where you’ll get a great audience.
5. Use of Wrong Keyword
You might have excellent content, but if you are not talking on the topics that viewers want to read, then you cannot expect to see yourself on the search engine top rankings? Then, how to rank for keywords? If you fail to provide what people are actually searching for, you will never rank. You must understand the fact that write for the topics that your visitors expect you to write. You can understand more about these topics through their queries, checking latest trend or more searched keywords and also going through the blog updates of experts. Your content should solve their problems and give answers to all their queries. If your content is highly optimized but not relevant to your customers, then it is of no use to them.
- Adopt appropriate content strategy.
- Give reliable information to appropriate customer.
SEO is a long-term strategy. It is sure to give you results, but not immediately. You have to understand the trends or what customers expect from you and keep practicing SEO strategy based on that. Your patience, investment, time and research talent would definitely pay you one day.
Moreover, “content is the key”. You need to understand that optimization will not work until you are not giving the right information to the readers. Make sure your content is not just SEO oriented but user-friendly as well. This will automatically lead to higher search and readability.