If you are not familiar with the concept of onpage SEO, it is the practice of using strategies and techniques to alter a website page in order to boost the website’s search engine rankings. Onpage SEO is an alternative to off-page SEO in which strategies such as backlinking and others are used off of the web page to try to boost the website rankings.
Being ranked high on search engine results is incredibly important for companies when it comes to attracting visitors. 95 percent of people who conduct a search on a search engine will select a result on the first page. This just goes to show you how important SEO, or search engine optimization is for companies.
Here are some of the top strategies that are used for onpage SEO
1. Keyword Research
SEO and digital marketing is only depending upon on search terms which are also called Keyword Research. Whatever information you want, you have to search with search query, Then Search engine gives you results. Therefore for every business small or big, you have to search with keywords to get the desired results.
2. Page Titles/ Meta Titles
Page titles are one of the top ways that search engines identify relevant pages. So, on every page on your website, you should include a page title which has the most important keywords for that page included in it.
For example, if the page is all about tips for building a homemade wind turbine, then your page title should be something along the lines of “Tips for Building a Homemade Wind Turbine. Read in Detail….
3. Meta Descriptions/Snippet
Meta descriptions are 320 characters blurbs that describe a page’s content. They serve as an HTML tag. Meta descriptions are also extremely important for helping search engines to find your page and rank it higher. This means that you need to include relevant keywords in your meta description as well.
So, for example, a good meta tag for the homemade wind turbine page would be something along the lines of “Here are instructions on how to build your own homemade wind turbine.” Read in Detail
4. Body Tags (h1, h2, h3, h4, and so on)/ Heading Tags
If you do not know what body tags are, they are essentially headings for specific sections of the content on the page. Just like with page titles and meta descriptions, it is very important to have select keywords in the body tags for your content. Usually, the h1 tag is reserved for the page title. So, you can begin your next header with h2.
5. Keyword Density
Keyword density refers to using keywords sporadically throughout your actual written content that goes on your web page. The trick with keyword density is to make sure that you use the relevant keywords, but that you don’t overdo it. Ideally, you should aim for a keyword density of 2-5 % for your top keywords. If you overdo it and say, for example, simply repeat your keyword over and over hundreds of times, then you will be punished on search rankings. This is because search engines are looking for content that actually benefits searchers. So, a list of keywords is not going to be ranked high in search results.
6. URL Structure
URL structure is one of the top factors in On Page SEO. It makes the URL of the page is user-friendly. You can use your keyword for in the URL structure to increase the SEO score. It helps to bring those particular keywords into high ranking.
For example, you have a page about onpage SEO optimization. The page URL is www.learnimtactics/onpage-12345-idx?. This url is not the user as well as search engine friendly. Therefore the correct URL will be www.learnimtactics/onpage-seo-optimization.
7. Image Optimization
Many of us, SEO experts ignore to optimize the images with an ALT attribute and with their size. ALT attributes help search engine to crawl and index the images that you have used in your web pages. Therefore, your image will show on Google Images. Use your keywords in the ALT attribute relevant to the page content.
How to use the Alt Tag, See below
Assume this is http://learnimtactics.com/wp-content/uploads/2017/07/1077797-1821.png the image url
Implement ALT attribute in below code
<img class=”black-logo” src=”http://learnimtactics.com/wp-content/uploads/2017/07/1077797-1821.png” alt=”Learn IM Tactics”>
You can see in the image an Alt Attribute is used with “learn IM Tactics”.
8. Internal Linking
Internal linking is an impressive technique to interlink your website with anchor text. The user can easily land on the page he looks for. Due to this, we can control the high bounce rate. It also optimizes the target keywords that boost their position in the ranking. You can implement the internal linking strategy in subpages, blog pages & other important pages. Make your the page that you are using for interlinking is optimized for relevant search terms or related content. It is also called inbound link optimization.
9. Implementation of LSI Keyword
LSI stands for Latent Semantic Indexing. This tactic is the use of synonyms of the keywords that Google uses to determine a page’s relevancy. For impressive relevancy, target the synonym of your keywords. For example: if your target keywords are “Onpage Optimization, Then also consider keywords like best onpage optimization tactics, On-site SEO Optimization, How to do Onpage Optimization.
Use these tactics for better content optimization that help Google to understand your page easily.
10. Mobile Friendly
The mobile platform is one the largest used platform in the world. More than 69% people use mobile devices. We all are engaged with our mobile devices anytime and anywhere. Therefore, it is compulsory to make your website mobile friendly or responsive. Based on the 2017 data, the mobile search query is more than a desktop. Google Search Engine has already launched Mobile algorithm called Mobilegeddon. Google also launched AMP (Accelerated mobile pages) to optimize the speed of the websites on mobile.
11. Website Loading Speed
Website loading speed is a major issue in Search engine optimization. When website taking too long, time to load, at the same time we are losing the visitors. It also increases the bounce rate of the website. An average loading speed of the website should be 3 to 4 seconds. If your website takes more than time to 4 seconds, it means you need to optimize the loading speed of the website. Tools to check the website loading time are
In the modern business climate, having a highly ranked website is crucial for building brand awareness, and for bringing in customers from the web. Onpage SEO, and in particular, the strategies of page titles, meta descriptions, body tags, and keyword density can all be helpful for boosting search rankings. So, if you have not implemented these strategies yet, then you should strongly consider doing so.