Two factors come into play when optimizing the website or a blog: On-page and Off-page optimization. Off-page optimization involves the optimization of signals external to the website. And on-page SEO is a technique that helps the search engine bots understand what the page is all about.
In this post, we’ll focus on on-page optimization and the on-page SEO techniques you should implement while optimizing your blog posts.
A website with poor quality of content will fail with or without SEO. On the other hand, a website with brilliant content does great with or without SEO. And a website with good content does better with the help of SEO and content optimization tool.
Characteristics of high-quality content include:
The search engines read your pages to understand what the content is all about before they rank your page for certain keywords. The page title and meta description play an important role here. Therefore, you need to ensure that each of your website pages has a unique title and short meta description of up to 158 characters.
Some page title optimization tips are:
Some tips for meta description optimization:
A proper URL structure is important for on-page optimization.
Some tips for displaying your URL correctly are:
A page needs to be properly formatted with a heading (h1) and subheadings (h2, h3).
Each page should have only one H1 tag (post title). Keep these things in mind for h2, h3, etc. headings:
Images make the content more interesting. However, search engines do not understand them, and they also reduce the page’s loading speed.
Tips to optimize images:
If the loading speed of the page is slow, your visitors are likely to bounce.
Tips to increase site speed:
1: Test the current speed of your website.
2: If the performance is not good, compress all your images before uploading—the smaller the files, the quicker the page loads.
3: Use a content delivery network (CDN). It will distribute the pages according to the user’s location, ensuring faster load time.
4: Invest in premium web hosting.
An external link points to a page outside the website. When the website links out, it’s an external link, and when the website receives the link, it’s a backlink.
Some tips to follow when linking out:
What happens when you link pages internally? The ranking power is distributed across the website. Internal linking improves the usability of the website and increases your chances of acquiring backlinks.
Here are some tips when building internal links as On-Page SEO Techniques
Blog comments are important to boost your SEO. Users usually read the existing comments before their new posting comments. This is a great way to keep them engaged on your website.
Some tips to make the best use of comments:
Use this On-page SEO techniques/checklist to ensure that you are doing everything right to rank higher in search engines:
Keywords need to be present in the following:
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