What is Conversion Tracking? How to Set Up Conversion Tracking for Your Website

Running a business and ensuring long-term success does not happen immediately. It takes a lot of effort, patience, and resources to achieve a high level of fulfillment and be a prominent leader in your chosen niche. You have to invest in essential software and tools, like conversion tracking, to monitor your company’s progress.

Though, for those still starting out, you might ask what conversion tracking is and how to set it up for your site. May this content be of utmost help towards your journey of success!

What is Conversion Tracking?

Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.

This tool will help businesses figure out the effectiveness of their marketing components such as design change and ad campaign. Hence, allowing you to optimize your ad text, keywords, and bids accordingly. Moreover, you’ll have a greater understanding of how to distribute your marketing resources and budget based upon your highest conversion performing channels like social media platforms.

A conversion can be counted when a consumer fills out an online survey, making a purchase through your site, etc. That will depend on your business though. After identifying the actions of customers that you want to track as conversions, it will only take you some free and simple steps to get the tool up and running for your digital campaign.

Why is Conversion Tracking Important?

Conversion tracking serves numerous purposes which businesses of all types would benefit from. Aside from providing an in-depth knowledge of campaign performance for future optimization and giving both the ad networks and advertisers a concrete view of where an acquisition or install originated from, there are other important reasons why conversion tracking is worth your resources.

  • Enhance Audience Segmentation : Send only relevant, definite material to customers and potential clients. This prevents spam-like horrible stuff and unsubscribes.

  • Improve Website User Experience: With the tool, you can improve the overall experience of your online store for prospects and visitors. Therefore, reducing drop-offs and hitting more sales page.

  • Improve Campaign Efforts and Better Allocation of your Marketing Budget : As have mentioned, the tracking tool determines which campaign works and does not work. So, you will know which spot you should target while saving resources by dumping the weak non-returningcampaigns.

  • Track Return of Investment (ROI): You deserve to know what you are winning back from your sweat, tears, and blood. Every click is valuable. This will also give you an idea about which area needs some improvement. Even those who operate a small business or small advertisers who run campaigns can also take advantage of the conversion tracking tool. With combined data sources and being data-driven, you can move your business to the next level and drive tangible results regardless of your budget.

How to Set Up Conversion Tracking for Your Website

So, you’re all ready to launch the conversion tracking tool, but how should you get started?

Before starting, you must know that a tag, known as the conversion tracking code, is what you will put on your website. You can add it to your online store on your own or ask help from a reliable webmaster.

Creating a Conversion Action

Step 1 – Sign in to your account in Google Ads

Login to Google Ads Account

Step 2 – Click the icon tools located in the upper corner and then click “Conversions” under “Measurement”.

Step 3 – Hit the blue plus button and choose “Website”.

Click on Blue Icon Button
Conversion tracking options

Step 4 – Enter a conversion name you would like to track. Choose a description for the conversion action in the ” Category” section and select how to track your conversions’ value under the “Value” section. The “Count” allows you to choose a method to count the conversions according to your preference.

Select the Category for Conversion tracking

Step 5- Click the “Conversion Window”, “View-through conversion window”, and “Include in Conversions”.

Step 6 – Complete creating the conversion action by clicking the “Create and continue”.

After final step completion

Setting Up the Tag

To complete this step, you’ll need the event snippet and global site tag. Install the event snippet on website pages you would like to track conversions for, while the global site tag is recommended to be installed on all site pages.

There are two ways to set up your conversion tracking tag: installing the tag on your own and using Google Tag Manager.

Choosing DIY installation…

There are several options under the Global site tag. Make sure to follow the provided instructions strictly. You will be provided with a global site tag, copy it and follow the given instructions in adding it to your site.

Global Site Tag

For Event Snippets

Choose whether to track conversions on a click once the consumers click a link or button, or on page load when consumers visit your conversion page for a sign-up or purchase. Again, copy the event snippets and add them to your site with the instructions provided

Event tracking tag

Choosing Google Tag Manager…

A popular tag management system, Google Tag Manager enables users to update code snippets and tags on their site both in an easy and speedy manner. When installing the tracking tag with this tool,

  • Copy first the Conversion label and ID for your chosen conversion action.
  • Ensure to follow the instructions to be given for setting up Google Ads conversion tracking.
  • Click Next and Done.

For more, Watch this Video https://www.youtube.com/watch?v=22SBYhvsMXo

You will be required to complete extra set up steps if you intend to track clicks onto your site as conversions. Choose from two options – Basic or Advanced. The Basic option allows you to set up a click trigger and the Advanced option allows you to add a functional code call for the button, button image, or link.

Ready to launch your own conversion tracking tool and generate sales and marketing success?

Especially those with multiple campaigns and/or brands, measuring the conversions and metrics of your campaign is no longer a difficult task. The process of conversion tracking allows marketers to determine and execute information on how customers respond to your brand.

Sure, tracking conversions won’t boost sales overnight, however, it might lead to more practical marketing decisions. You’ll be able to determine which search queries and keywords produced the conversions as well as determine where to give emphasis to your future next campaigns. These could eventually guarantee increased sales. Plus, you can use the data to calculate how effective your offline sales efforts are.

The Takeaway

Conversion tracking serves as an essential part of SEM campaigns. While it won’t boost sales overnight, it might lead to more practical marketing decisions. You’ll be able to determine which search queries and keywords produced the conversions as well as determine where to give emphasis to your future next campaigns. These could eventually guarantee increased sales. Plus, you can use the data to calculate how effective your offline sales efforts are.

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