The marketing industry has undergone spontaneous metamorphosis over the years with keyword research taking the center stage in online marketing. Google, for instance, has been a very instrumental tool among other search engines such as Bing and Yahoo in the success of this marketing approach. Online marketers look forward to bettering their websites in terms of better ranking on the search engines.
“Keyword Research is an act of optimizing search engines to find alternative terms those individuals enters engines when searching for certain topics and subjects. Search engine optimization-SEO experts are responsible for keyword research where they use tools like the Google Adwords Planner to find alternative terms suggestions to keyword before expounding it to get a better ranking in search engines.”
How to Choose Potential Keywords for a Strong SEO Strategy
Keyword research is primarily meant to precisely generate numerous non-obvious and relevant terms to the keywords inputted in search engines. Keyword research tools and brainstorming are the two most recommended items in this practice. Websites and backlinks should be optimized for the relevant keywords. However, ignoring any of the basic procedures of carrying out this practice might be very deconstructive and might give you zero monthly traffic rendering you useless.
Here are some of the Tips to Effectively Carry Out Keyword Research:
1. Highlight the Most Important and Relevant Topic based on Your Knowledge of Your Business
You can start this by giving a thought to the topics you are seeking to rank in generic buckets. Then, generate about 10 topic buckets that are the most essential to your marketing subject which will be helpful in keyword generation later in the process. The topics might be the terms that are commonly used frequently in the sales conversation.
Suppose you were the buyer and figure out the terms you could have used to look for some product. If you are an electronic firm, you might need to use topic buckets such as Microsoft phones, window phones, operating systems etc. this way, you will be very relevant in your field.
2. Fill the Topic Buckets with Keywords
At this stage, you might want to make use of the already generated topic buckets. Choose the appropriate keywords that fit in the buckets. Keywords that are important for inclusion in the Search Engine Results Pages (SERPs) should be included here. The topic bucket operating system, for example, will raise a number of well-fitting topics such as;
- What are operating systems?
- How to the operating systems compare
- The best phone operating system 2017
- Operating systems with market shares etc.
This is just a handful of the phrases that an average customer will use when looking for goods and services that concern your business.
3. Research for Related and Most Relevant Search Terms
This is a very simple yet very important step in this practice. You necessarily don’t have to consult a psychologist to know what people might be looking for, just visit a search engine website say Google and plug in a term. Similar and frequently searched terms will appear in their hundreds in the drop-down.
Also, Google gives other search suggestions of similar topics at the bottom of the search result page they might be hints to the term alternatives.
4. Check for Long-Tail Keywords and Head Terms Mixture in the Topic Buckets
What is Long Tail Keywords?
Head terms are generic and shorter keywords that range from one and three words while long-tail keywords are longer phrases with three or more words. In effective keyword research, it is recommended that you have a mixture of the two types for a balanced keyword strategy. Head terms are frequently searched and are difficult to rank as compared to the longer long-tail keywords.
5. Find out the Keyword Ranking of Your Rivals
Competitors are a basic necessity for your competitiveness and performance, seek to learn how they are doing their thing before you initiate yours not to do the very and lose relevance. Study the keywords on the rival’s list and work towards drafting a better list for yourself. Sites such as SEMrush are useful in quickly running free reports on top keywords for the domain entered.
Pick on terms your competitor is ignorant on and make use of them without competition to attract traffic. Make you’re your objective remains put, generating winning keywords and achieving every SEO goal.
6. Use Tools Such as the Google Adwords Keyword Planner or Hubspot keyword app and SEMrush for cutting the keyword list
Here, you can use a blend of the Google trend, Google AdWords keyword planner and SEMrush tools to achieve this goal. Request for search volume and traffic estimates for certain keywords. Keyword planner flags the less important terms with little relevance. You can identify the trending terms and give them more attention. With all this done, you are good to go.
SEM Rush Keywords analysis
Tip: Go with the above strategy to choose the potential keywords for each business. Use the mentioned tools to find the best one search terms that can drive traffic and revenue.