Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Schema markup is a semantic vocabulary of tags or microdata or code you can use to enhance your descriptions and improve the representation of your page by adding it to your HTML. These pre-defined tags help search engines better read and understand your website’s content better and represent your page in the search engine result pages (SERPs).
There could be several reasons why your content didn’t show up well on the search engine. As an initial consideration, your content may have poor formatting, less searched keywords, wrong grammar, and its overall structure might be unattractive. But are these the only problems that is affecting your content raking or there are some other reasons to bother. Let’s find out!
Robot.txt is the webmaster which controls the search engine robots or the web robots to see the sections of web pages. It controls the crawling in web pages. The robots exclusion protocol plays an important role in this section.