Two factors come into play when optimizing the website or a blog: On-page and Off-page optimization. Off-page optimization involves the optimization of signals external to the website. And on-page SEO is a technique that helps the search engine bots understand what the page is all about. In this post, we’ll focus on on-page optimization and […]
Blogs are a vital part of any digital marketing campaign. They help you improve your visibility; engage more audiences, drives more inbound traffic, and boost your conversion rate. But there is a catch! Your blog should be SEO optimized and easy to find! ‘The reason? As of June 2020, there are more than 500 million […]
User experience, popularly called UX defines the experience of every visitor to your online properties, including website, application, etc. It is the fundamental and core constituent of every online business. The following fact will help you understand the importance of Ux to every online business. According to a major survey by Amazon web services, a […]
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website and leave without browsing any further.
In this time of utter crisis when businesses are looking for avenues for making profits and not sure where to invest for marketing, SEO, or search engine optimization offers an exceptional marketing channel. Here are some of the advantages which SEO offers and influence the marketing decision of a company during the time of crisis.