Two factors come into play when optimizing the website or a blog: On-page and Off-page optimization. Off-page optimization involves the optimization of signals external to the website. And on-page SEO is a technique that helps the search engine bots understand what the page is all about. In this post, we’ll focus on on-page optimization and […]
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website and leave without browsing any further.
In this time of utter crisis when businesses are looking for avenues for making profits and not sure where to invest for marketing, SEO, or search engine optimization offers an exceptional marketing channel. Here are some of the advantages which SEO offers and influence the marketing decision of a company during the time of crisis.
An anchor text or link text describes an area of a text in a hypertext document that is marked as a hyperlink. The anchor text is linked to a link to a target address. If the user clicks the anchor text with the mouse pointer, the linked target address opens in the browser.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.