An anchor text or link text describes an area of a text in a hypertext document that is marked as a hyperlink. The anchor text is linked to a link to a target address. If the user clicks the anchor text with the mouse pointer, the linked target address opens in the browser.
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Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Schema markup is a semantic vocabulary of tags or microdata or code you can use to enhance your descriptions and improve the representation of your page by adding it to your HTML. These pre-defined tags help search engines better read and understand your website’s content better and represent your page in the search engine result pages (SERPs).