User experience, popularly called UX defines the experience of every visitor to your online properties, including website, application, etc. It is the fundamental and core constituent of every online business. The following fact will help you understand the importance of Ux to every online business.
According to a major survey by Amazon web services, a bad user experience made 88% of online shoppers make a decision to never return to the particular website.
The basic fundamental of User experience is to equip every visitor with all capabilities to perform all the actions on your website efficiently. Every interaction that a visitor does with your website should be smooth and free of errors.
This post will help you discover the four most essential and effective steps to design a robust user experience. Every business must make sure to inculcate all these steps to enhance their user experience which will have a direct impact on revenue.
1. Defining and Simplifying the Flow of Actions for the User
The first step to understanding user experience is to step in the shoes of your customers. Some quick points to consider are
- Understand the problems they are facing
- What are the significant challenges that are stopping them from solving the particular problem
- What things would excite them including the resources they continuously look for
When you understand the problems and the solutions from the perspective of your customer, you have to pen down your plan of action and visualize it.
You will understand it better with the following example of a raw flow of actions
- The user notices an ad on social media talking about the particular problem. The ad offers a potential solution which makes them make the first click
- User is diverted to a landing page which consists of the pitch and a CTA button which is the second click
- The user selects the variants of the product
- The user finally checks out with successful payment
Basically, the user faces a comfortable user experience allowing him/her to complete the transaction in four clicks.
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2. Involve Emotions
significant driver for humans, and emotion is attached to everything a person buys. You have to make sure to inculcate this fact on your landing page.
Emotions can be included in any form, including music, video, colors, shapes, drawing, etc. It will vary a lot according to every Industry, product and the target audience.
A short example of a Yoga instructor’s landing page would be calm Yoga sounds in the background of relevant images. This will attract the user and make them read and stick to the content.
3. Start Visualizing and Planning
Now that you have the idea of the flow of actions, and the importance of emotions, it’s time to start visualizing and planning your landing page.
The most effective way is to draw everything on a paper physically and brainstorm to come with the best idea. You have to make sure to include all the variants of your products, descriptions, and other information that is relevant to your Industry.
For example, a landing page for clothes must include
- Engaging images
- Color options
- Size Options
- Chat Option
- Discount coupons
- And other relevant elements necessary in your niche.
You must also compare your drawing to Industry behemoths and other benchmarks on your Industry. Competitor analysis is an integral part of the User experience design.
4. Testing Everything Out
The final and one of the most crucial steps is testing. Putting rigorous efforts in the testing phase can give you significant results in the form of increased conversions. After you have built the landing page, you can choose among the two options for testing depending on your budget; formal or informal testing.
Formal testing consists of trying the design on your audience, including A/B testing in which you can easily compare the results of the options of design.
If in case you are short on budget, you can also perform informal testing and take inputs from your friends and family. A/B testing will help you discover the difference and importance of every small element on your website.