Blogs are a vital part of any digital marketing campaign. They help you improve your visibility; engage more audiences, drives more inbound traffic, and boost your conversion rate. But there is a catch! Your blog should be SEO optimized and easy to find!
‘The reason? As of June 2020, there are more than 500 million blogs on the internet! These numbers are massive, and so it’s so easy to get lost among the crowd! That’s where SEO optimization for your Blog comes into the play.
Now the million-dollar question is, How to optimize your blog posts for SEO or How to do SEO for blog posts?
As Google’s algorithm keep on changing periodically, doing result-driven SEO can be tricky. We have a list of some exceptional Blog SEO tips that can help you get the desired results!
Let’s see how!
Step 1: Get a mobile-friendly blog
This goes without saying. As the number of smartphone users has sky-rocketed, Google tweaked its algorithm too. After this, the websites that are mobile responsive gets higher priority and ranking on Google’s SERPs.
This might seem unfair, but that’s how it works! Use responsive designs for your Blog and craft a website with a single URL for desktop and Mobile. This will improve your traffic and will help Google recognize you easily.
Step 2: Utilize Long-tail keyword organically
The days of keyword stuffing are long gone! Today, there is nothing more fatal than a keyword stuffed content for your Blog. Stuffing results irritate the reader, and he/she may bounce from you instantly. Google notes this down in a negative sense and even penalize by de-ranking your website.
The better option is to match the user intent by using the long-tail keywords organically. Although long-tails drive lesser traffic, it’s more relevant.
Step 3: Place your keywords smartly
Placing keywords in specific locations like Title Tag, URL, and meta-description can help your blog rank higher.
For e.g. the best position to put your keywords in the Title tags is in the beginning. I’ll prefer in the first 50 to 60 characters.
The Meta description is often the most overlooked part of any blog SEO strategy. Don’t make this mistake. Place your long-tail keywords in the meta-description to give readers and, more importantly, Google, the idea about what’s inside the Blog.
Step 4: Create a well-structured URL
URL is the way that helps Google and visitors understand the site-map and structure of your website. A well-structured URL segregates all the content on the site and makes it easier for users to navigate it.
For Google, the website where the information is well-placed and easily accessible is better, and thus, it will rank higher than its peers.
Step 5: Add alt text to your images
There is no doubt that HD images placed on your website will help your on-page SEO efforts. But, for Google to understand what a particular image means, it’s crucial to add an alt text.
These texts allow Google to understand what the image is about and rank it accordingly.
Moreover, alt text is displayed in place of an image when an image fails to load due to poor connectivity. Use a keyword in your description, length not exceeding 120 characters. Avoid keyword stuffing, but keep it short and easy to understand. This is one of the key points of SEO for blog posts.
Step 6: Create compelling and relevant Meta Description
Meta-description is designed to give an insight into what the searcher will find inside the website. Utilize the 300 character limitation efficiently. ‘Pen down the meta-description using the long-tail keyword.
Google highlights the words in the description that match the user’s search query and lets them decide whether they want to visit the website. It’s noteworthy that Google may ignore your meta-description and show the information that matches the user’s search intent.
Still, Meta-description is a crucial part of any blog SEO strategy.
Step 7: Add useful internal links that can help the reader
There are always some topics in Blog about which there is some information on your website. We can links them internally for doing SEO for blog posts.
For e.g., I have mentioned SEO in this piece and have given a link to my website that has some useful information.
‘The benefit of doing so? It keeps the reader on your website and improves the dwell time!
Step 8: Minimize the use of similar topic tags
Although topic tags help you categorize and organize the information on your website, it should be done optimally. Adding too many similar topic tags might create an impression of having duplicate content on your website. This can irk Google, and it may penalize you.
So, clean up any unnecessary topic tags and keep your website crisp!
Step 9: Keep an eye on Search Analytics Report
You can track the keywords that people use to find your Blog. Once you know what they are, you can optimize your Blog for those keywords and rank higher in SERPs. Remember, continuous optimization is the key to the success of SEO for blog posts.
Step 10: Create topic clusters
Create the content around a specific keyword chosen from a broad topic. Keep on adding similar content. This will help you create a simplified blog with easy access to the information. This improves the authority of your Blog and can drive more traffic.
Step 11: Keep churning out helpful and evergreen content
Writing on current trends is good, but such content will drive traffic for a limited period only. The more focus should be on the topics that will stay relevant for a much longer period. In other words, create an evergreen content that people will be reading for a long time.
Such content will get you regular traffic and help you rank over time.
Step 12: Get rid of the outdated content
Although you will try to create evergreen content, there will be some that will become outdated. As we live in a world where information, data, and stats change rapidly, it’s crucial to remove obsolete content.
Following all these SEO tips at once can be challenging, I can understand. But start from somewhere, and once you do, you will begin to understand the user’s intent and will be able to deliver the right content.
If you want help related to SEO for blog posts, feel free to reach us!