Two factors come into play when optimizing the website or a blog: On-page and Off-page optimization. Off-page optimization involves the optimization of signals external to the website. And on-page SEO is a technique that helps the search engine bots understand what the page is all about. In this post, we’ll focus on on-page optimization and […]
Blogs are a vital part of any digital marketing campaign. They help you improve your visibility; engage more audiences, drives more inbound traffic, and boost your conversion rate. But there is a catch! Your blog should be SEO optimized and easy to find! ‘The reason? As of June 2020, there are more than 500 million […]
User experience, popularly called UX defines the experience of every visitor to your online properties, including website, application, etc. It is the fundamental and core constituent of every online business. The following fact will help you understand the importance of Ux to every online business. According to a major survey by Amazon web services, a […]
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website and leave without browsing any further.
In this time of utter crisis when businesses are looking for avenues for making profits and not sure where to invest for marketing, SEO, or search engine optimization offers an exceptional marketing channel. Here are some of the advantages which SEO offers and influence the marketing decision of a company during the time of crisis.
It’s 2020 where websites cannot afford to overlook SEO. Because more than 93% of Internet activities begin with search engines, this is the reason why most of the companies in the US, as well as other countries, have kept SEO on the top priority. In short, you have to prioritize SEO for your business if you wish to drive organic traffic to your website.
An anchor text or link text describes an area of a text in a hypertext document that is marked as a hyperlink. The anchor text is linked to a link to a target address. If the user clicks the anchor text with the mouse pointer, the linked target address opens in the browser.
we’ve compiled a list of some of the best blogs for learning about Search engine optimization for you to go through. This Top 20 SEO blogs list has all the big names that will make you a SEO expert too!
Conversion tracking is a tool that is used for monitoring customers’ actions on the road to the business goal’s completion. These actions might include downloading a content offer, adding items to their cart, making an acquisition, playing a video, contacting a business thru message or call, and signing up for a newsletter.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display advertisements, business services, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Schema markup is a semantic vocabulary of tags or microdata or code you can use to enhance your descriptions and improve the representation of your page by adding it to your HTML. These pre-defined tags help search engines better read and understand your website’s content better and represent your page in the search engine result pages (SERPs).
There could be several reasons why your content didn’t show up well on the search engine. As an initial consideration, your content may have poor formatting, less searched keywords, wrong grammar, and its overall structure might be unattractive. But are these the only problems that is affecting your content raking or there are some other reasons to bother. Let’s find out!
Doing Your Best You want your Social Media Agency to be competitive and always be able to come out on top? In order to do that, unless you count on luck, you MUST be able to sustain your presence in Social Media channels! You MUST always be up-to-date with your audience, trends, content and overall […]
Robot.txt is the webmaster which controls the search engine robots or the web robots to see the sections of web pages. It controls the crawling in web pages. The robots exclusion protocol plays an important role in this section.
Follow the step by step guide how to set up Google Analytics account, Goal set up, linking with search console and enabling eCommerce data.
How to optimize the images ALT tag, How to do Internal Linking, and How to optimize the Heading tag for SEO. A complete guide for Beginner.