A very commonly used word now a day is “Digital Marketing”. About 20 years from now, no one can imagine doing business from rest of the world just by his/her cell phone, laptop or any other digital devices. According to my analysis, the time since internet and cell phones have become a basic need for everybody; the lives of a businessman have become easy.
Life has become really fast these days. No one wants to spend their time roaming around the markets to buy a single. The Internet has created this ease by putting things online and markets them through the internet. And this is what digital marketing is all about.
It is spreading around like fire in the jungle. Everybody looks up online to research about anything they want to shop. According to the research in 2020 about 150,000 jobs are predicted to be offered digitally.
What is Digital Marketing?
“Digital marketing is promotion of a website and app via digital channels such as search engines, websites, social media, email, and mobile apps.”
Digital marketing is the best source to have a career for those students who want to have their own business or are planning to work from home. Good news for you is that thousands of jobs are waiting for you in the near future.
Benefits For Students:
Student studying digital, good move and congratulations you have made the right career choice because you have stepped into a world full of opportunity. You’re all set up where your demand is more than supply.
During the time of recession, a lot of fresh graduates have to deal with the anxiety of uncertainty or not having a career of their dreams. But if you want to pursue your career in digital marketing then it’s time to make a toast because your job is totally safe and you have a lot of chance of progress in your life.
The companies that work online and have a good name like Google, LinkedIn, and Twitter etc. have their headquarters in Dublin where a huge number of digital jobs are announced every week for the companies with good brand name. In the beginning of the year, 2017 Ryanair created about 200 digital jobs while Web Summit Taoiseach Enda Kenny produced about 400 digital jobs. In the coming years, Microsoft plans to offer 100 new jobs in the digital areas. Moreover, LinkedIn will double its staff by hiring 1200 new employees in the digital field.
Companies with a good brand image are expanding themselves in the area of the digital market. In this way, students of digital marketing will have a lot of choices to start their career. According to my personal advice, I recommend the digital marketing as one of the best opportunity to persuade your career. This is a career without uncertainty.
As I have mentioned above the demand of digital marketing is high while the supply is low, therefore, there is a big chance for the newcomers to take full advantage and earn much higher than your peers. Since you have a great demand hence, you have a chance negotiate on your payroll and seeing as digital market jobs are in shortage so you’re like a commodity. A recent study has also shown that from past 3 years the digital marketing salaries have grown much more than previous years. There is a record of doubled salaries from the positions lower than the management level.
If you are a business minded person then I’d say you’re on the right page. Because now you can connect to the whole world by just clicking few buttons. Whatever you’re offering is broadcasted in the whole world and your target market in unlimited and you’re exposed to everyone you want to reach.
So have fun making money!
Digital Marketing Job Opportunity:
This field is vast. It is full of opportunity and contains a lot of positions for talented people. It is not less than any other big organization where people work from 9 to 5. Traditional marketing practices are outdated these days. People need change and want to make everything easily accessible and in that manner, digital marketing has come into running. It has a number of opportunities such as:
- Digital Marketing Manager
- Search Engine Optimizer
- Content Marketing Manager
- Copy Writer
- Search Engine Marketer
- Inbound Marketing Manager
- Conversation Rate Optimizer
These are some of the jobs that pay well and are done digitally. It includes from managing all the information from filling the web page with content, fixing technical faults, sales, search engines and conversation with the customer.
A good opportunity for those who want to run with current market practices!